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A recent survey suggested that up to 90% of leads are not followed through.

Even a 10% increase in lead conversion can have a massive impact on the bottom line.
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A successful sales person is hard to contain and a struggling one is hard to get going again. The key is to spot the downturn before it sets in and home in quickly on the causes.

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Less than 1% of web sites are generating leads directly because they are not used correctly.
Take advantage of those free leads.

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Keeping track of online customers when they come offline can be tricky, but not doing it causes regular embarrassment and lost opportunity. Fusion have taken care of this for you.

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Sales is what drives customers to your door, but customer service is what keeps them coming back.

Success at customer services requires trained and motivated people and a 360 degree view of the customer.

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Managing a salesforce is about refining the approach, managing activity and spotting problems before they hit the bottom line

Give your salespeople a 360 degree view of the prospect

Sometimes change of any sort can be hard to implement and sales people can be especially difficult to convince. The thing that wins them over every time is when you can you show them what's in it for them.

  1. 360 degree view of the prospect so no surprises and lots of extra help with first meetings.
  2. Straight forward qualifying route for leads guarantees the quality of every lead issued
  3. Qualified leads gives people confidence and determination and removes hiding places.

Don't wait until sales drop off to take action.

The sales manager who waits for a drop in sales before taking corrective action is usually the one to blame for the problem.
Every sales cycle has a fairly predictable course through various qualifying stages and the sales target can fairly easily be reverse engineered to forecast the mount of prospects reaching each stage.

When the number of leads drops, the sales manager knows that sales are probably going to drop and he/she acts to investigate the problem and take action.

When sales dip for an individual, there is one of three reasons:
1. A loss of confidence, or motivation

2. Reduction in activity

3. Not following the process any more - winging it.

The only simple way to diagnose the problem is by having accurate data immediately available to diagnose at what stage in the process things are going wrong. A quick diagnosis means a quick cure. A slow diagnosis means that very quickly you are dealing with all three and it is much harder to correct.

FusionCRM and Salesforce both provide this access to powerful accurate data filtered by team or individual and presented to suit the specific business.

 




Meet our partners and find the perfect fit to your needs.

 

Before you can fine tune you must measure and before that you need complete and reliable data.
Start with a fusion expert partner, or do it yourself, then record everything via your CRM now analyse, improve and start again.

Use FusionCRM to drive your marketing campaigns, collect lead, support the buying process and measure ROI for new business and for cross-sell and up sell opportunities also

 

For businesses who want their systems implemented in-house we have fusionCRM backed by all the usual 2nd line support, training, technical services.

For larger business with more complex needs and very high usage volumes we partner with salesfoce.com to deliver solutions hosted in the cloud.

 

We provide a choice of one to five day in-house training sessions customised t your needs, or any combination of online group training via webinar, training videos and one to one online training via online conference.

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